MARKET REPORT – SPORTING GOODS SUPPLIERS

Operators in the sporting industry are primarily engaged in the manufacture of sporting equipment (except vehicles, clothing or footwear).Industry players buy raw materials, design samples, undertake production and market the finished goods to wholesalers and retailers who are the suppliers in the sporting industry.Sports suppliers are known to range from the very large like Rebel Sport and Sportsmart, through to franchisees like The Athletes Foot, family-owned businesses in the Renown Streets of local towns and tiny golf club pro-shops. Ownership and business models include licensed businesses, outlined corporations, family-owned companies and vertically-integrated international brands.

General summary of sporting goods suppliers in Australia

As it is now, Australian Sport suppliers have performed well over the past five years. Despite instability in global markets and hesitation across the home economy, industry gain is expected to grow by an annualized 2.2% over the five years through 2015-16.

Australian sporting goods suppliers usually faces quite a number of significant challenges, from a developed household saving rate to the lowestprice threshold on goods purchased overseas.Sporting goods suppliersalso face considerable costs of doing business, among which include government taxes and regulation, counterfeiting,employment,retail tenancy and Transport.

Currently, while many Australian retailers have started their own online stores since the 2011 PC Report, the fact stands that Australians are continuously shopping at overseas online stores in ever increasing numbers, drawn there in part for the reason that those overseas competitors prolong to have an unfair price advantage over local Australian suppliers because they are still not permitted to tax on good below $1000. TheAustralian government can only do one thing to help sporting good suppliers lessen the weight of their numerous difficulties and whichis both relatively easy to amend and the correct thing to do and that is to reduce or remove entirely the low value threshold.

Conclusion

In a nutshell, the Australian sporting goods supplies sector, being an important part of the general retail sector, is facing high costs of doing business as compared with international supplies equivalents and competitors. To sum up, Australia is considered to be an expensive country in which to conduct a sport supplies business, but is nevertheless considered a better place to carry out business considering the high standard of living and stability.

 

 

References

  1. Perry, M. and Sohal, A.S., 2001. Effective quick response practices in a supply chain partnership-An Australian case study. International Journal of Operations & Production Management, 21(5/6), pp.840-854.
  2. Stewart, B., 2004. Australian Sport–better by Design?: The Evolution of Australian Sport Policy. Psychology Press.
  3. Kellett, P. and Russell, R., 2009. A comparison between mainstream and action sport industries in Australia: A case study of the skateboarding cluster. Sport Management Review, 12(2), pp.66-78.
  4. Andreff, W., 2006. 3 The sports goods industry. Handbook on the Economics of Sport, p.27.